Crowd in an Empty Room – Addendum
Just wanted to take minute to clarify this post from earlier this week.
I think social networking is a wonderful and entertaining tool to get in closer contact with people. I’ve personally learned about so many people who now have children, homes, and spouses that I wouldn’t have known about before – people who I had lost touch with years ago. I’m really happy for them, and it’s great to get that chance to catch up with people who had inadvertently fallen from my list of colleagues.
Just as I can get more done with a word processor than hand writing everything, I expect programs can help me know a bit more about a larger number of people. But I don’t think I’ll truly know hundreds of people – I think I’ll have trivia about most of their lives.
The larger point behind that entry is that social networking is an interest for some people in the same way that I have a passionate interest in genealogy. Some folks will be really connected and plugged in to the newest sites. They’ll move on when too many other people join the site and it loses its hipness. And if they’re not coming back, were they truly engaged with – and listening to – your message? Or were you just playing in the right medium for a few months?
It’s a question for a communications professional who believes social networking is The Solution. It might only be one tool to get one segment of people. It’s a service – not a strategy.
