Frame for Who’s Listening
It doesn’t matter whether you’re writing for web, broadcast spots, or print – or whether you’re delivering a speech, leading a meeting, or writing a release. You’ve got to keep in mind the main rule.
Whatever fascinating message you’ve delivering, it will fall on deaf ears if you don’t say it the right way.
Think about your audience – what messages and values will resonate with them – before you draft your copy. But make the audience test part of your editing – just as you check for grammar and precise wording.
Communicators are leaders – at least the good ones are. Keep Melissa Raffoni’s suggestions in mind.
Categories: Marketing-Communications
