Can Companies Blog?
Bloggers are snarky. The writers snipe anonymously at one another. But aren’t blogs just another way of producing content for the web? Can you take the format, the writing style – but change the tone – and use it in the corporate world?
That’s the question I’m looking at for my cumulative project for my graduate degree.
As part of my research, I’ve been reading Say Everything by Scott Rosenberg. Most of today was filled with typing and transcribing handwritten notes as I’ve made my way through the chapters throughout September. The great thing for my research – and for you, if you’re interested in blogging on behalf of an organization? Say Everything is a great resource, and it’s led me to a few other articles, books, and blog posts as part of my research.
Earlier today, I tracked down information about the cluetrain manifesto, Robert Scoble’s advice on bizblogging, and Clay Shirky’s essay Power Laws, Weblogs, and Inequality. Take a few minutes to review them.
