Avoid Jargon at All Costs
I’ve been reading The New Rules of Marketing & PR by David Meerman Scott. (The graduate research continues.) Parts of chapter 12 struck me as very similar to the Cluetrain Manifesto. And my analytical mind enjoyed his analysis – first published in this post – of certain phrases of gobbledygook.
The entire point of the chapter reminded me of a lesson from journalism school: avoid jargon. Don’t use fancy phrases or industry language to make a point. It confuses the reader, and the reader’s eyeballs will glaze over as they lose focus on your writing.
I was amused and happy to read that point – and to see it quantified and graphed.
Categories: Marketing-Communications
