I’ve been interested in genealogy since I was young. I watched my father review the records he had, and I asked and learned what I knew from him. The Internet has made it much easier to post and share information online. I’ve been lucky to grasp this in a way that can be applied to genealogy, and I’ve continued to learn and grow as a result. I’ve taken what I’ve found back home to share with family – and now I do the same with my wife and other friends and colleagues.

I expect this blog will continue to carry a share – a growing share – of genealogy posts. But I’m about to get some other topics to delve into.

The past few months have been filled with research, analysis, and observation. It’s also set me down several new courses in life. I’ll have plenty to share as I publish what I’ve learned – and, hopefully, learn from what I publish.

Do you know where your money is?

I spent the past week starting training at a financial services company. Most of the 30-plus people going through training will be performing some version of customer service, and comprise a cross section of the area. The training began with an overview of the industry, and one of the interesting parts of the training was watching the questions that were asked of the trainers.

I remember being taught how to figure interest while in high school math. Reflecting on my memories, I remember the senior seminar teacher was much more concerned with teaching us how to write checks and balance and checkbook. Beyond teaching us where to sign our names, write the date, and how to make out a check, the focus on personal finance lessons in my school was an emphatic dictum to read everything in a mortgage agreement carefully. That may not have been much of a waste – high school students may not be ready to really learn personal finance.

It’s scary to realize how many people struggled to figure out how to compute interest. I was surprised that there were both younger people and older people who didn’t seem to understand the concept. It made me wonder what people actually know about personal finance. I turned to the Internet and spent a few minutes searching Google and Bing to see what turned up. I was looking for a study that showed how much people know about personal finance. Maybe I was using the wrong keywords, but the closest that I came were the studies that show that people aren’t saving enough money for retirement. (I wanted personal finance studies – you won’t have enough money to spend at an age that you may never reach stories. I believe it’s important to save for retirement, I just think it’s difficult to understand what standard of living I’ll expect, what my living situation will be, and what will happen with tax rates, inflation rates, etc.

More interesting was the people who offered their personal finances to the world on their blogs. It’s an interesting idea, but one I don’t expect to do. Perhaps I’ll keep reading their blogs for an idea of what people in the world know about the money they spend and save.

Image is Creative Commons licensed content from Flick’s borman818.

One series that I wanted to watch last year – but never found the time – was Kings. It isn’t coming back this year. Hulu mentioned that the entire series was being taken offline on September 20. It didn’t take much poking around to discover why. DVD sales start September 29.

That left me with a question. I’d only seen a handful of episodes. Do I try to watch the whole series on Hulu in its last days in that incarnation? Or wait for the DVD release? Or skip the show as something I wanted to do but never had enough time?

Perusing Wikipedia’s plot summary of the series made it easier for me to make my decision. A familiar tale, retold. Just like another retelling that I stumbled across but never was able to finish. I’ll get to Kings on DVD after I finish reading the blog version.

That’s the question I’m looking at for my cumulative project for my graduate degree.

As part of my research, I’ve been reading Say Everything by Scott Rosenberg. Most of today was filled with typing and transcribing handwritten notes as I’ve made my way through the chapters throughout September. The great thing for my research – and for you, if you’re interested in blogging on behalf of an organization? Say Everything is a great resource, and it’s led me to a few other articles, books, and blog posts as part of my research.

Earlier today, I tracked down information about the cluetrain manifesto, Robert Scoble’s advice on bizblogging, and Clay Shirky’s essay Power Laws, Weblogs, and Inequality. Take a few minutes to review them.

The idea of Who Is Listening is that the way the message is framed is important. It isn’t enough to say it – you have to say it in a way that connects with the audience. This is no less true in video as it is in audio.

New GM appears to want to be more responsive and transparent to the consumer. (Comments about the American consumer/taxpayer being a de facto owner and entitled to transparency are fine. Go ahead and add comments below.) The company is launching an online suggestion box. It has a website dedicated as the home of its blog collection. And it launched a spiffy new commercial detailing how new the New GM is going to be.

The commercial has attracted commentary from the blogosphere (who believe it is cliche), journalists (who pen how the mighty have fallen), and wrestling fans (who don’t like the final line). Nevermind the spoof ad that has more views than the actual ad on YouTube.

The problem with the commercial? Watch it and take a look at some of the images. Tattered American flag. Hockey player pinned to the ice. Lots of unsold vehicles. Some of the images invoke thoughts of worn, old, outdated, and defeated. That’s not the message GM should want to convey.

It’s important to think about more than who is listening – or in this case, watching. You have to think about what they hear and see as well. Make sure that is in line with your message.

Quick disclaimer. My six months of numbers are a little dated – the last quarter of 2008 and first quarter of 2009.

The e-newsletter, web page, and a blog received the majority of views during each month so I just looked at those sources. I left the e-newsletter numbers out as well because I wanted to understand whether the e-newsletter really increased the number of web page and blog views. So I focused on those two numbers. And I looked at the six-day period from when the e-newsletter was sent. Over the course of the typical 30-day month, those six days are 20 percent.

A copy of the e-newsletter was kept on the website and many articles were posted on the site as well. While each open and click could be listed as a page view, I only measured hits on the index page. The newsletter offered the chance to go to my organization’s “home page” a link to the index page – and a number of people did so. In the six days after an e-mail (20 percent of a month) we always had more than 20 percent of our monthly hits – as high as 34 percent in the final month that I tracked. The main web page generated 29.5 percent of its hits in the 20 percent of the month after an e-newsletter.

This trend was even more obvious in the blog hits. We launched the blog on WordPress.com in September, added a link to our web page late in that month, and began to promote the blog in the e-newsletter in October. The concept of visiting the blog was new to stakeholders throughout this period, and the monthly e-mail provided a great reminder and driver to the blog.

During half of the months studied, the blog received more than half of its page views in the 6 days immediately after the e-mail. While this isn’t an 80/20 split, overall the blog received 49.7 percent of its traffic in the 20 percent of the time following an monthly e-mail.

Content was likely one of the main reasons the blog fared better than the web page in the days after the e-mail. But the takeaway is the same. When planning communications, include something regular to provide your audience with a gentle reminder that you’re there. E-mail is deleted too easily and too regularly – especially when you lean too heavily on it. But e-mail is low-cost and unobtrusive enough that it can give your readers a push to get more information about you.

Between these two inconveniences (they’re minor – this isn’t a major metro region), you’ll a dozen drivers jockeying for position. You’ll have traffic heading on and off the expressway. There’s always a truck from a distributor pulling out to block traffic. You’re likely to hit a parent stop in traffic lane to let a child out for school.

The rest of the drive is fairly empty. All of the congestion is in a really small area. That small patch of roadway determines whether I’m early, on-time, or late. The majority of the trip has no impact on the final results.

I was thinking about that as I drove to work yesterday. I knew that I’d spend the day writing and coding a monthly e-newsletter.

Research might suggest that e-mail is losing effectiveness. It’s too easy to delete (if it isn’t marked spam). The addresses in your list eventually go out of date. The information is scanned and discarded compared to interactive websites, social networks, and online communities.

(Disclaimer – we don’t spam, everyone has prior relationship with us, we process unsubscribes and opt-outs, etc.)

I’ve found our monthly e-mail is the largest driver of traffic to each of these other channels. The website hits go up. The blog views skyrocket. The clicks on Twitter and Facebook pop. It’s the reminder to our stakeholders to check in – using whichever program or format you’d like – to the institution where I work.

In other words, the three-day window of e-mail opens has a huge effect on the month traffic. What have you found?

Thanks to lynac on Flickr for the photo.

Stats are all over the place about how many messages a person receives in a normal day. Lots of studies have talked about this saturation.

How many people are receiving the messages? How many of the 37 million-plus words written on WordPress or its platforms (as of my writing this) are read?

That’s what this blog is (now – updated 11:10 p.m.) about.

In a time of user-generated content, can all of the stuff being created actually be meaningfully consumed? How – without spamming everyone who’s a friend, connection, or follower – can I get my message distributed. And am I sending the best message to them?