Clark's Spot

My oft-promised (or oft-threatened, if you prefer) statement that I’ll pick up in blogging may soon become reality. It’s cliche, but the past few months have been packed. I haven’t posted while I look for a direction to go. I hope that’s about to change.

I’ve been interested in genealogy since I was young. I watched my father review the records he had, and I asked and learned what I knew from him. The Internet has made it much easier to post and share information online. I’ve been lucky to grasp this in a way that can be applied to genealogy, and I’ve continued to learn and grow as a result. I’ve taken what I’ve found back home to share with family – and now I do the same with my wife and other friends and colleagues.

I expect this blog will continue to carry a share – a growing share – of genealogy posts. But I’m about to get some other topics to delve into.

The past few months have been filled with research, analysis, and observation. It’s also set me down several new courses in life. I’ll have plenty to share as I publish what I’ve learned – and, hopefully, learn from what I publish.

Jessica always has ravioli for the holidays

The daily calendar that sits on my desk is getting thin. Another year is wrapping up. Jess suggested including our blog addresses in the Christmas letter and writing our own notes online. You must have liked the idea.

As I first starting writing this post, Jessica and I just finished making ravioli for Christmas Eve. You can see some of our results pre-clean-up. The homemade goods are a family tradition that we’ve kept up – along with my family’s meatballs when we put up the tree.

This past year has been one filled with hard work. I dove into the remaining coursework I had to do to complete my graduate degree – finishing almost 60 percent of my classes this year. I’m looking forward to reading for pleasure again – and tackling projects that aren’t due at the end of the semester.

We cut back on trips – visiting Washington, D.C. twice, Columbus once, and Atlantic City once. We also returned to St. Marys for Thanksgiving. Yes, that’s a light year of trips – only five states, counting the one where I live. This might be the fewest number of states I visited in a year since high school.

I completed my second term as president of the local chapter of the Sons of the American Revolution. My final meeting brought out the largest turnout of chapter members in the last decade. We elected a new slate of officers, and they’ll do a great job taking over the chapter. I’m glad that I was able to stablize the chapter’s finances, recruit a new team of officers (and provide them with all the relevant information about the duties of their office), and overhaul and update the chapter roster. I’ve also continued and expanded my work with the Lackawanna Historical Society. I produce the Society’s quarterly newsletter, and I helped organize a database of previous newsletters as well as preparing program brochures for several events this past year.

Want to see more of what we did this year? Check out Jessica’s holiday post.

Earlier this morning, our cat cornered a mouse beneath a shelf of movies, caught it, and brought it – hanging from its mouth – to my wife and me. I grabbed a dustpan, got the cat to drop the mouse, and tried to smash the mouse. I missed. The mouse ran, and the cat caught the mouse in its mouth again. We repeated this series two more times before the mouse escaped beneath the TV stand.

Our creations sometimes aren't the easiest solutions.

Background: The cat successfully caught and killed a mouse early Friday morning. (This is the first year we’ve had any mice issues… cat only has back claws.) So my wife had me get mouse traps the next day – to set out this weekend to catch any other mice who come inside the house. We have a couple traps – but none set out when this morning’s events happen.

So I make a quick decision. We put the cat in room upstairs with the litter box and food, and my wife and I set the mousetraps downstairs. We run out to shovel snow and run a few errands. We return home. No mouse caught, and the cat seems pretty content in the comfy chair in the upstairs room.

This got me thinking: Can I and all of the gadgets I love do better than the cat? Can I build a better mousetrap? This reminded me of an essay I read in The Cluetrain Manifesto.

How Lego Caught the Cluetrain (links to a video presentation that covers the same topic as his essay) by Jake McKee tells the story of how the Lego Company entered the world of social networking as part of its communication outreach. Lego had been aware of AFOLs (adult fan of Legos) but only marketed to children. The company slowly began to embrace AFOLs who had built websites, message boards, forums, e-mail groups, photo sites, and virtual stores to buy and sell pieces. Lego joined the conversation on the existing websites and developed new programs that made it easier for AFOLs to create their own designs and purchase the needed blocks to build those creations.

One paragraph in particular stood out. It highlights something that Jake says Lego did not do – something Lego did well.

“The mistake many companies make when they first engage a community is to rush in and try to replace unofficial efforts with official efforts. Even if such a move is well intentioned, it’s as if the company is saying, ‘Your efforts are sub par. Let us professionals step in and show you how it’s done.’ Not a very good way to start off the relationship.”

Lego included and built off the work that the fan community had already established. Lego joined the community. Its customers welcomed it, and they didn’t try to replace the work that was already done. The lesson is important for any company that connects with customers online – whether through a simple website or on a series of online communities. Don’t work to create an “official” and “artificial” community; go to where the customers are. You can add a legitimate voice to the conversation, but don’t hijack what’s already been built. Look for ways to complement what your customers, users, and constituents are doing.

Sometimes you can’t build a better network, and you waste resources and annoy everyone involved. That’s what my cat taught me about mousetraps today.

Thanks for picture: Picture is Creative Commons licensed from Joming Lau through Flickr.

While at the pool on Sunday, my companions and I were people watching. One group we eventually focused on was a teenage couple that was particularly touchy-feely. We tried to figure out how old they were, whose parents they were with, and whether any of us could have felt so unconcerned about the parents and strangers around the blissfully unaware couple.

One of the women in our group finally decided to go ask their age. (15 – nope would not feel comfortable with a set of parents around.) The part of the story that became more entertaining quickly was how she got around to asking their age.

She began by asking how the two teens knew each other. That brought stares from the two who didn’t know how to respond to the question. The girl tried again: You two look so cute together. How long have you known each other? The couple responded to the second approach (a year) and answer the other quick questions my friend asked.

I kept thinking about this on the drive home from the pool. I’m not sure what they thought of the first question, or whether it was the surprise of someone intruding into what they thought was solitude, but they simply didn’t answer. The second question – which began with a compliment – drew them in. The couple responded when my friend framed the question in a friendly way.

It isn’t that “how do you know her” isn’t friendly. It’s neutral. But “you look so cute” is friendly. It reminds me of the old positive-negative-positive lesson of feedback that I was taught in high school.

Framing your remarks – even in an offhand and incidental conversation – is the best way to get a response.