What’s the old line? It’s a recession when your neighbor is out of work. It’s a depression when you’re out of work.
Earlier today, the chairman of the Federal Reserve said the recession was probably finished. He may have missed yesterday’s Times, which reported the job losses continued – 5,500 positions at Eli Lilly. (The Federal Reserve isn’t the official arbiter of a recession anyway – that’s left to a council of economists to measure the country’s economic growth.)
So is there a recovery or a reset? Can Americans keep up their increasedsavings? Will they want to? What changes in spending habits do you plan to make?
I’ve been away from Who Is Listening for a few weeks as I take a series of courses on public presentation and marketing management. Both courses gave me stuff to mull over – and some fodder for future posts. But I wanted to mention something now that was covered in a class in the past week.
The idea of Who Is Listening is that the way the message is framed is important. It isn’t enough to say it – you have to say it in a way that connects with the audience. This is no less true in video as it is in audio.
New GM appears to want to be more responsive and transparent to the consumer. (Comments about the American consumer/taxpayer being a de facto owner and entitled to transparency are fine. Go ahead and add comments below.) The company is launching an online suggestion box. It has a website dedicated as the home of its blog collection. And it launched a spiffy new commercial detailing how new the New GM is going to be.
The problem with the commercial? Watch it and take a look at some of the images. Tattered American flag. Hockey player pinned to the ice. Lots of unsold vehicles. Some of the images invoke thoughts of worn, old, outdated, and defeated. That’s not the message GM should want to convey.
It’s important to think about more than who is listening – or in this case, watching. You have to think about what they hear and see as well. Make sure that is in line with your message.
Scranton’s industrial heritage was a pillar of strength that helped the area boom in the early 20th Century. But with time, the region’s economy changed. It’s difficult to point to one or two events that changed the community from its earlier boom to a recovery that has stretched for decades and remained focused on industrial and manufacturing jobs.
A pair of events in 1959 highlight the change between the early and late 20th Century – changes that had been building in preceding years. These two events weren’t responsible for the economic shift, but they illustrate Scranton’s changing fortunes.
The Knox Mine Disaster (January 22) hastened the end of anthracite mining in the area. The bankruptcy of Scranton Lace (April 3), once one of the most prominent of the region’s laceworks and silk mills, indicated the impending end of another key industry in the region’s economy.
Interested in learning more? Contact the Lackawanna Historical Society to inquire about membership and request a copy of the Spring 2009 edition of The Lackawanna Historical Society Journal.
I’m not sure whether this is an economic slowdown, recession, reset, or whatever word you want to call it.
Sure, it’s bad. And every commentator wants to compare it to something: Early 1990s, Early 80s, 70s stagflation, Great Depression, Panic of 1873, etc. There’s no doubt that folks are aware – very aware – that the economy is in a difficult stretch. Not that we’re oblivious to past recessions, but this one has some teeth.
Maybe I’m paying more attention. But maybe there is something to all the talk that this is a turning point that will change how our system works.
I made some decisions to alter my saving and buying habits before everyone started to feel it. I’m looking at our apartment and wondering whether we should opt for a place that has a bit better infrastructure – say at least insulation in the attic. We’ve passed up a few of the kitchen gadgets. We’re paying down debt. We’re seeking our masters degrees. We’re trying to stay ahead of the knowledge economy.
I’m hoping we use the opportunity to make other changes though. Advanced degrees makes us look smarter, but dropping the land line for cell only makes sense. I’d love to back up my computer files to the cloud AND be able to get rid of all the paper I’ve lugged from apartment to apartment. I’d like to reduce our energy bills (and consumption) – through insulation and by monitoring when we run the washer and dryer. I’d like to eat out less and eat healthier at home.
As for the news? One of my colleagues was talking about something else, but could have been talking about this today: This is a great time to keep your head down. Keep busy and don’t look up.
Brian took less than 20 minutes to clean off both cars, clear sidewalks, and remove all snow from around parking places. football, cleaning, and laundry is all that's left today.
Spent too much time on ancestry last night. Off to the courthouse now. Still thinking about the person registered for WWI and WWII drafts [brianmclark]
