Earlier today, the chairman of the Federal Reserve said the recession was probably finished. He may have missed yesterday’s Times, which reported the job losses continued – 5,500 positions at Eli Lilly. (The Federal Reserve isn’t the official arbiter of a recession anyway – that’s left to a council of economists to measure the country’s economic growth.)

The slow recovery matches so many descriptions of an economy being reset.

So is there a recovery or a reset? Can Americans keep up their increased savings? Will they want to? What changes in spending habits do you plan to make?

The idea of Who Is Listening is that the way the message is framed is important. It isn’t enough to say it – you have to say it in a way that connects with the audience. This is no less true in video as it is in audio.

New GM appears to want to be more responsive and transparent to the consumer. (Comments about the American consumer/taxpayer being a de facto owner and entitled to transparency are fine. Go ahead and add comments below.) The company is launching an online suggestion box. It has a website dedicated as the home of its blog collection. And it launched a spiffy new commercial detailing how new the New GM is going to be.

The commercial has attracted commentary from the blogosphere (who believe it is cliche), journalists (who pen how the mighty have fallen), and wrestling fans (who don’t like the final line). Nevermind the spoof ad that has more views than the actual ad on YouTube.

The problem with the commercial? Watch it and take a look at some of the images. Tattered American flag. Hockey player pinned to the ice. Lots of unsold vehicles. Some of the images invoke thoughts of worn, old, outdated, and defeated. That’s not the message GM should want to convey.

It’s important to think about more than who is listening – or in this case, watching. You have to think about what they hear and see as well. Make sure that is in line with your message.

A pair of events in 1959 highlight the change between the early and late 20th Century – changes that had been building in preceding years. These two events weren’t responsible for the economic shift, but they illustrate Scranton’s changing fortunes.

The Knox Mine Disaster (January 22) hastened the end of anthracite mining in the area. The bankruptcy of Scranton Lace (April 3), once one of the most prominent of the region’s laceworks and silk mills, indicated the impending end of another key industry in the region’s economy.

Interested in learning more? Contact the Lackawanna Historical Society to inquire about membership and request a copy of the Spring 2009 edition of The Lackawanna Historical Society Journal.

I’m not sure whether this is an economic slowdown, recession, reset, or whatever word you want to call it.

Sure, it’s bad. And every commentator wants to compare it to something: Early 1990s, Early 80s, 70s stagflation, Great Depression, Panic of 1873, etc. There’s no doubt that folks are aware – very aware – that the economy is in a difficult stretch. Not that we’re oblivious to past recessions, but this one has some teeth.

Maybe I’m paying more attention. But maybe there is something to all the talk that this is a turning point that will change how our system works.

I made some decisions to alter my saving and buying habits before everyone started to feel it. I’m looking at our apartment and wondering whether we should opt for a place that has a bit better infrastructure – say at least insulation in the attic. We’ve passed up a few of the kitchen gadgets. We’re paying down debt. We’re seeking our masters degrees. We’re trying to stay ahead of the knowledge economy.

I’m hoping we use the opportunity to make other changes though. Advanced degrees makes us look smarter, but dropping the land line for cell only makes sense. I’d love to back up my computer files to the cloud AND be able to get rid of all the paper I’ve lugged from apartment to apartment. I’d like to reduce our energy bills (and consumption) – through insulation and by monitoring when we run the washer and dryer. I’d like to eat out less and eat healthier at home.

As for the news? One of my colleagues was talking about something else, but could have been talking about this today: This is a great time to keep your head down. Keep busy and don’t look up.

The Digital TV switchover has been sitting out there for years now. A year ago, television stations went frantic in trying to convince millions of Americans to race out for special receivers and converter boxes to avoid a blank television on February 17. A few weeks ago, Congress and the President even changed the law to delay the mandated shut-off date for broadcasting on analog. The stations in my market went ahead with the switchover today anyways. I doubt many noticed.

More than half of Americans have cable and aren’t affected. And even more have bought a television recently enough to catch the digital signals without a special piece of equipment. How many Americans might be affected? 14 percent. If they all have really old TVs. Leave No Television View Behind. (They might start reading.)

Lots of fear, because without urgency I might miss my third-rate newscast. DTV-2K. Hype overblown.

We missed a great chance to stimulate the economy today because of months and months (and months) of breathless DTV hype. We should have had broadcasting television stations make the change without any announcements. Then we might have had hundreds of thousands of Americans scrambling for new televisions today and placing calls to repairmen. The result would have been a huge spending spree and millions of dollars of retail purchases. Could have started an economic turnaround if somebody would have thought it out. Instead, those millions of purchases were spread out over 12 months – diluting their impact and leaving us to wait for small tax refunds, rebates, and reductions.

But I’m not really sure what to make of the “news.” It was pretty clear that the economy was having a tough time before the official pronouncement.

I’m not an economist, and I haven’t conducted detailed studies on herd mentality and crowd reactions. But it strikes me that one of the positive things today is that we’re saying the word now. It puts a name to the thing haunting us and keeping us awake at night. No more of this he-who-shall-have-no-name crap. The reason I don’t want to overspend on Christmas presents isn’t the slowdown or bad times or the economy. It’s the recession.

It’s a serious word, and it makes everyone stop and think. Do I need the extra coffee? Should I buy the extra gift? Can we eat in tonight? It works in business as well. Can I justify this expense? Are we throwing good money after bad? Are we really fixing the problem? Is this the most efficient and cost-effective way to do this?

That’s good practice – for individuals and businesses – in good times and in bad. It might be the brightest spot for a bit.